We take business owners out of the loop.
GetOutLoop Automation builds the website, web app and automations a small business runs on, so customers find it, bookings land on their own, and the admin stops waiting for the owner.

Ronnel Besagre, founder of GetOutLoop Automation
Before GetOutLoop, I worked in field service and technical management for secure ID and automatic identification systems across Asia: card printers, laser engravers and issuance lines on national programmes. When a line stopped, the job was to open the machine and find what was actually broken before touching anything.
Small businesses break the same way. Not dramatically, just a handover that lives in someone’s memory, a booking that waits in a WhatsApp chat, an invoice nobody chased. GetOutLoop exists to find those loops and build the systems that close them.
That work also meant training more than 40 partners across the region to run and service those systems themselves. It is where our ownership rule comes from: a system is only finished when your own team can run it without us.
- 8 national ID programmes across 7+ countries
- 40+ partners trained across the region
- ABNLP Master Coach, Master Practitioner & Practitioner
- Diploma in Electronics & Computer Technology
Our own products and platforms.
We ship and run our own software too, so we know what it takes to keep a system working long after launch day.
Why the name GetOutLoop
In most small businesses, the work runs in a loop through the owner. Every enquiry, booking confirmation, quote and payment reminder waits for one person to see it and act.
The name is the goal. Get found, so customers reach you. Get booked, so they can book or buy without waiting for a reply. Get out of the loop, so the routine work keeps moving while you are with a customer, on leave or asleep.
Small businesses where the owner is the bottleneck
Restaurants, clinics, tour and travel operators, trades and service businesses: teams where customers expect a quick answer and the owner is still the one giving it. We are based in Johor Bahru and work with businesses across Malaysia, Singapore, the Philippines and Australia.
- Client/Kuala Lumpur Tower: monthly GEO and SEO audits with a developer-ready fix list. Our audits tracked its GEO score from 45 to 63 in ten weeks.
- Partner venture/Go Labbayk: a DIY Umrah and Hajj booking web app. Our founder is a co-founder.
- Project/Calvin Hot Wok: a seafood restaurant website in Klang, with reservations sent straight to the team’s Telegram.
Every engagement follows the same path: a free audit to find where the work waits, a fixed quote stated in full before anything starts, a build delivered one piece at a time, and an optional monthly run with hosting, updates and monitoring.
See the failure first.
No proposal until we’ve watched how the work is really done. Most businesses bought software to fix a problem nobody ever wrote down.
Build the smallest thing that works.
One piece at a time, each live before the next starts. If a simple automation beats AI, you get the simple automation.
You own everything.
Domains, accounts, code, data and credentials in your name, documented for your team. You can leave without losing anything.



